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View the Possibilities With Virtual Staging

View the Possibilities With Virtual Staging
View the Possibilities With Virtual Staging By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is heightened even more by stunning real estate photography that is the attention-grabber in the age of Facebook, Instagram, Pinterest, YouTube and Houzz. Breathtaking photographs and video stir buyers’ emo...
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Use Plants to Showcase a Healthier Home

Use Plants to Showcase a Healthier Home
Use Plants to Showcase a Healthier Home By Melissa Dittmann Tracey, REALTOR(R) Magazine You can clean the air with plants. And in an age when “healthy home” is what so many buyers are saying they crave, you may find this a cheaper alternative to improving the air quality in a home by just being smarter about the plants you choose to stage with. The Center for REALTOR(R) Technology has been studying how plants can improve indoor air quality, and has written a book on the topic, “A Pocket Guide to Cleaner Air.” The book focuses on which plants can improve air quality in commercial settings. The...
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Styled, Staged & Sold Earns Some Props

Styled, Staged & Sold Earns Some Props
Styled, Staged & Sold Earns Some Props Thank you to our loyal readers and top-industry contributors for helping to make Styled, Staged & Sold the top ranked “home staging blog on the planet!” Feedspot, a news RSS reader, ranked Styled, Staged & Sold number-one out of 100 staging blogs.   Feedspot used the following criteria to rank the blogs: Google reputation and Google search ranking; Influence and popularity on Facebook, twitter and other social media sites; Quality and consistency of posts; and Feedspot’s editorial team and expert review Check out the full rankings. &nb...
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4 Home Staging Horror Stories to Haunt You This Halloween

4 Home Staging Horror Stories to Haunt You This Halloween
4 Home Staging Horror Stories to Haunt You This Halloween By Jessica Santina, guest contributor from MoneyGeek.com As little ghosts and ghouls appear on every corner, how about settling in for a few scary stories of home staging horrors? The following tales of botched staging jobs, homeowners from hell, and nightmarish décor will likely give you some real-life shivers. The Scary Screamer Lori Matzke, owner of CenterStageHome.com, is a home staging expert in the Minneapolis area. As a new stager in 1999, she encountered a horrifying homeowner. “Unfortunately, at that time, staging had a reall...
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How to Choose the Right Stain for Hardwood Floors

How to Choose the Right Stain for Hardwood Floors
How to Choose the Right Stain for Hardwood Floors By Glenn Griffin, guest contributor One of the most commonly asked questions people have when restoring their hardwood floors is: “Should I stain my floor?” That question is closely followed by: “What color stain should I choose?” Photo by Delaware Valley Hardwoods Staining your floors is a major decision for three reasons: 1) Your choice will have a substantial impact on the overall look of your home, 2) You will be living with your color choice for a very long time and 3) Once the stain is applied, it’s expensive and time consuming to redo i...
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7 Secrets for Adding a Finishing Touch to Your Staging

7 Secrets for Adding a Finishing Touch to Your Staging
7 Secrets for Adding a Finishing Touch to Your Staging Photo credit: Blinds.com By Katie Laird, guest contributor When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging efforts go to waste—advise your clients to put the finishing touches on their staged homes, and boost their chances of selling. Here is a list of seven often overlooked finishing touches that can make a...
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Sherwin Williams’ Pick for 2018’s Hottest Color

Sherwin Williams’ Pick for 2018’s Hottest Color
Sherwin Williams’ Pick for 2018’s Hottest Color By Melissa Dittmann Tracey, REALTOR® Magazine A rich blue with jewel-toned greens is forecasted to be 2018’s hottest color of the year, according to Sherwin Williams, which unveiled its 2018 Color of the Year choice this week. Other paint companies will be announcing their paint choices over the next few weeks. Oceanside SW 6496 is a statement color. It can add a bold, attention-getting pop to wall colors, furnishings,  accessories, and even a home’s front door. “Green-blues in deep values, such as Oceanside, respond to changes in light, which i...
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Add Some Pumpkin Spice to Your Autumn Staging

Add Some Pumpkin Spice to Your Autumn Staging
Add Some Pumpkin Spice to Your Autumn Staging By Melissa Dittmann Tracey, REALTOR® Magazine It’s pumpkin season and that means pumpkin everything — lattes, muffins, cookies, cakes, and, yes, even home décor. Home stagers are adding a little “pumpkin spice” to their decor, from the welcoming fall scent to pumpkin accents that inspire a cozy, autumn feel. Plus, orange can serve as a great staging color. The bold hue pops against a neutral backdrop. Now, before you go all Trader Joe’s-pumpkin-explosion style, restrain yourself. Do not over-pumpkin your listing! Try adding a few pumpkins to...
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Why You Should Stage a Cozy Fire Pit Area

Why You Should Stage a Cozy Fire Pit Area
Why You Should Stage a Cozy Fire Pit Area By Melissa Dittmann Tracey, REALTOR® Magazine Fire features, like outdoor fire pits and fire tables, are in demand. The National Association of Landscape Professionals calls it one of the hottest landscape trends for the fall, based on a recent survey of 5,000 of its member landscapers. These hot-spots can be a great way to show off the entertaining potential of your outdoor space. Set up a fire pit with a few outdoor chairs around it. You can even drape a blanket over one chair and add ingredients to s’mores on a table to finish off this perfect cozy...
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What to Do if Your Home Doesn’t Sell

What to Do if Your Home Doesn’t Sell
What to Do if Your Home Doesn’t Sell By Patti Stern, PJ & Company Staging and Interior Decorating Has your property been on the market for months with little buyer interest? With a competitive fall market ahead, it may help to reassess the condition of your home, make necessary updates, then re-list a new and improved staged property to generate new buzz and buyer interest. Here are some questions sellers should ask themselves to get their home on top of the list and ahead of the competition. Family Room Staging by PJ & Company Staging and Interior Decorating Does it Make the Best Fir...
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