F5: Revisiting Joy Cho + Bringing Happiness Into the Everyday

Happy birthday to us! Our 15th anniversary celebration is underway! Stay tuned for more special 15th anniversary content and fun surprises as our celebration continues!

Photo: Lily Glass for Oh Joy!

Joy Cho is the founder and creative director of Oh Joy!, a lifestyle brand that first launched as a graphic design studio in 2005. Today she’s focused on bringing happiness into the everyday through licensed product lines and editorial content that covers design, fashion, food and the joyful moments in life.

Oh Joy! creates a wide range of licensed products, including home decor, kids, pet and furniture collections, with brands such as Target, Band-Aid, Calpak, Petco, Keds and more. Joy has authored six books and consulted for hundreds of creative businesses around the world. She’s also given keynote speeches on entrepreneurship, leadership and business at many conferences and companies including Alt Summit, Pinterest, Target and Hallmark. Named one of Time’s 30 Most Influential People on the Internet two years in a row, Joy has the most followed account on Pinterest with 14+ million followers. Most recently, her house and studio were featured in House Beautiful, Parents and Domino Magazines. Joy is a first generation Thai-American and lives in Los Angeles with her husband, two daughters, cat and puppy.

Joy was one of our first Friday Five features in October 2009, shortly after we began running the column. Today she joins us to revisit and update her Friday Five picks!

Photo: Joy Cho

1. Handmade Ceramics Classes
It’s been a great way for me to get out of my routine, learn something new and create in ways we might not be able to at home.

Photo: Lily Glass for Oh Joy!

2. Minivans
Who says minivans aren’t cool? Not me! I’ve fully embraced my minivan life as a mom of two and a person who loves having lots of space to transport everything!

Photo: Joy Cho

3. My Puppy, Sticky
I told my kids we would never get a dog, and then 2020 happened and everything changed. She’s made our lives happier and more fun, and she comes to work with me everyday now!

Photo: Joy Cho

4. Chinatown, Los Angeles
Take a walk around to see the love and joy that went into this area and the rebirth that is happening. It offers a slew of inspiration and plenty of decades-old shops you’ll want to pop into and support.

Photo: Joy Cho

5. Flea Market Shopping
With masks on and social distancing, one of my spots to get inspiration and vintage finds is back on the 2nd Sunday of every month, The Rose Bowl Flea Market.

Work by Joy Cho:

Scholastic Books \ Photo: Lily Glass for Oh Joy!

Joy’s New Home \ Photo: Bethany Nauert for Oh Joy!

Joy’s New Home \ Photo: Bethany Nauert for Oh Joy!