Design Holding, the global high-end design group with a roster of notable European brands, including B&B Italia, Flos, Louis Poulsen, Arclinea and Maxalto, unveiled their first retail location in Copenhagen, called D Studio. Design Holding envisions a unique design destination where their brands will live under one roof offering a multi-brand experience. D Studio is designed as a hub for modern furniture and lighting where visitors can meet up and connect on various interiors projects and experience the collections in person. To achieve the new design destination, Design Holding enlisted Milan-based studio Design Group Italia to bring their vision to life, from strategy and identity, to each brand’s space.
Copenhagen is the first location of D Studio, an obvious choice with its design roots, taking over a beautiful historic building in Holmen with 1760 square meters to work with. The Italian brands – B&B Italia, Maxalta and Arclinea – are shown in a different perspective, a Scandinavian one, where their most iconic pieces display a slice of timeless Italian design.
Louis Poulsen has created a new experiential and hybrid showroom elegantly displaying their entire catalog, perfectly representing Danish design where form always follows function. In addition to their immersive Light Lab where experts share all the nuts and bolts of the brand, as well as good lighting and how it can change a space. They also included an informal lounge area allowing designers and visitors a place to meet and get inspired.
Italian lighting brand Flos has moved their Scandinavian headquarters to the design complex at Holmen, home to their new D Studio space. Spanning the entire second floor, Flos is showcasing their Decorative, Architectural and Outdoor lighting collections, along with an area for customizations and large-scale projects.